It was more than 15 years ago when restaurateur Ellen Yin approached us with her idea for what would become the Philadelphia restaurant sensation Fork. We helped her develop the name, brand mark, and a full menu of marketing communications to capture the restaurant’s sophistication and elegance. Today, our partnership continues. Paragraph continuously works with Fork to keep the brand image and communications as fresh, inventive and exciting as the food through projects including book and web design, advertising, and e-marketing. Most recently, we collaborated with Ellen and her dynamic team to brand their award-winning concept High Street on Market. When Eli Kulp joined Fork, it didn’t take long for this former chef de cuisine of Torrisi Italian Specialties in New York City to put his mark on Philadelphia. After setting new culinary standards at Fork, he set his sights on rebranding the adjoining Fork:etc. There, he and Ellen turned to Paragraph to assist in following through with their vision. We worked with them to name the concept, create the brand mark, develop visual exterior and interior brand elements, and design the menu system.
Strategy and positioning
Naming and messaging
Visual language and identity
Website design and development
Promotional campaigns and materials