Folger shakespeare library
Paragraph collaborated with a media buying agency to create a promotional campaign for Folger Shakespeare Library's "Decoding the Renaissance." Our strategy paraphrased one of Sir Francis Bacon’s most basic tenets of cryptology as inspiration for this concept: “Anything can symbolize anything.” With that in mind, we paired illustrations of objects with completely different names as a method to catch a reader’s attention and visually illustrate this theory.
- Visual language and identity
- Promotional campaign and materials