Folger shakespeare library

 
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Paragraph collaborated with a media buying agency to create a promotional campaign for Folger Shakespeare Library's "Decoding the Renaissance." Our strategy paraphrased one of Sir Francis Bacon’s most basic tenets of cryptology as inspiration for this concept: “Anything can symbolize anything.” With that in mind, we paired illustrations of objects with completely different names as a method to catch a reader’s attention and visually illustrate this theory.

 

KEY DELIVERABLES

  • Visual language and identity
  • Promotional campaign and materials
 
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