More than 10 years ago, Paragraph helped establish and position the Dixon Environmental brand. With competition increasing, regulations expiring, budgets shrinking, and new opportunities in emerging markets, it was only natural that Dixon Environmental returned to Paragraph ready for an evolution.
Through the new tag line “Simplifying compliance. Strengthening business.” and supportive messaging, Paragraph positioned Dixon Environmental as a business partner that translates complex compliance information into valuable business data, which allows its clients to operate more efficiently and cost-effectively. The new verbal framework was then immediately translated into print and digital marketing collateral materials as well as a website that communicates the firm’s offering to targeted audiences and industries.
Branding: - Identity & Visual Language - Voice & Messaging