National Philanthropic Trust is a nonprofit organization that provides "meaningful and effective philanthropic solutions." They are in the business of helping people give in the best way possible.

Seeing opportunity to better serve clients directly in addition to their third-party relationships, NPT began to expand its online presence. While NPT's original site was effective, the organization knew it could do better.

Paragraph was there to offer an economically sound, focused, and sustainable solution. We created a website that presented more intuitive navigation, which aligns NPT's offering better with each visitor's expectation.

NPT also needed the ability to maintain the site with resident resources. Built with Paragraph Publisher, which supports web standards, the site empowers NPT to manage their content with existing internal resources.

And using HTML and CSS web standards enabled us to separate content and presentation, so we can also update visuals without disrupting the content. This approach paid dividends during the site's development and makes future design changes more efficient.

There are other benefits to employing web standards, too, for NPT and all clients. According to MACCAWS, a nonprofit group dedicated to making web standards 100% commercially accepted, standards-compliant sites provide...

Greater accessibility
You can increase readership—and your potential customer-base—with web standards because they incorporate and support accessibility compliance for those with sight impairment.

Faster page loads
The brevity and clarity of standards-compliant code lowers the file size of web pages (also called page weight) and improve the user's experience.

Better search engine identification
Implementing web standards increases search results by separating content and code, so search engine "bots" or "spiders" find keywords more easily.

Lower bandwidth usage
Using modern, standards-based design methods can reduce the weight of a site by 25% to 50%, and if you're paying for bandwidth, this can save you money.

Room to grow
Standards-compliance is a sound and sensible way to invest in web development projects with room to grow and adapt to future needs.

More flexibility in selecting a vendor or web staff
With a standards-compliant site, any web author or vendor with access to the standards specifications should be able to step in without having to unravel non-standard code introduced by previous authors.


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