Devereux is a leading national nonprofit behavioral health organization that operates a network of therapeutic, medical, educational, and vocational programs across 14 states. They have a long and strong history of helping many of the most fragile and underserved members of our community. Approaching their 100-year anniversary, Devereux came to Paragraph looking for a compelling new brand image and message that will serve as the foundation for their future.
We worked with stakeholders across the organization — including board members, executive directors, donors, families, and staff — to understand what was at the core of the organization. We then translated our findings into a new brand mark, tagline, message platform, and communications toolkit that gives Devereux the tools to communicate consistently how it brings out the best in each of the more than 15,000 children, adolescents, adults and families it serves each year.
Branding: - Brand Architecture - Naming & Nomenclature - Voice & Messaging - Identity System - System Guidelines