Fresh Beef No Bull
When the Cleavers team contacted us to cook up a new spin on an old Philly favorite, the infamous cheesesteak, we knew we were in for a treat. Paragraph gave this new eatery an identity that they could really sink their teeth into by crafting their brand from the ground up and implementing it across interior and exterior signage, advertisements, social media, and the web. Their Rittenhouse location features USDA-approved beef steaks, boozy shakes, and an assortment of brews. Also, customers are given the chance to tailor their sandwiches and have the choice of “classic,” “skinny,” or “naked” (you’ll need to drop in to learn what that means).
- Strategy and positioning
- Naming and messaging
- Visual language and identity
- Website design and development