ASTRAL

SWEET SYMPHONY

 
 

Astral is a nonprofit organization devoted to the discovery and cultivation of talented young musicians. Since 1992, Astral has made it their mission to assist emerging artists in their transition to the professional world, helping them pave a melodious path in the classical music world. The brand needed a fresh crescendo of branding that would elevate their messaging and share the joy of quality classical music in our beloved city.

 

THIS NEW COMPOSITION INCLUDED...

- Strategy and Positioning
- Naming and Messaging
- Visual Language and Identity
- Digital Media Strategy
- Brand guides and templates

 

NOT THE SAME OLD SONG

 
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Through our research and interviews, we were able to create a vibrant messaging platform for the nonprofit; one that reflected the multitude of audiences they needed to reach in a way that stayed clear and concise. This gave way to a rebrand that not only aligned with Astral’s new communication strategy, but also incorporated the concept of music in transition. The rebranded Astral looks and feels like what it is — a contemporary group with an innovative idea.

 
 
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The Paragraph team spent time getting to know the Astral staff and culture. They attended as many events as possible and spoke with artists, board, staff, donors, and audiences. Obviously, the business of formal interviews, brainstorming sessions, and inventories of collateral happened. However, in my opinion, their true interest in our mission and immersion in our programming is what helped Astral set and accomplish our goals.
— Kristen Golia, Director of Institutional Advancement
 
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