SCT Corporation, a leading software solutions and service provider, was divided into four lines of business. This division caused confusion among SCT’s employees, investors, and clients.

What does SCT do? Who does SCT serve? What are SCT’s strengths? Where’s the opportunity? These are just a few questions we worked to answer as their brand strategist.

• Understand the relationship between the 4 business units and corporate
• Build internal acceptance of new SCT business model -
  SCT reorganized to capitalize on core redundancies, to operate as “one” company instead of four. Our goal was to make employees embrace the change and evangelize its benefits, without fearing layoffs.
• Develop a system for maintaining brand standards in four industries
• Account for the effect of change in existing brand equity

• Identity
• Brand guidelines - We created a series of guides that defined reasons for the reorganization and spelled out the vision for a new, united SCT.
• Print communications
• Digital communications
• Tradeshow
• Annual reports

On the heels of the corporate reorganization, Paragraph designed comprehensive communications campaigns for each line of business with simplified messaging and powerful design. We also provided the tools necessary for day-to-day management of the brand by SCT employees.