“I can't even explain the relief I felt when we presented the new brandmark to the board and it received unanimous approval. And now, we're all very excited about how this will provide an incredible boost to our capital campaign.” - Kristen Rantanen, Vice President Communications and Public Affairs

When Jewish Employment and Vocational Services began in 1941, it was an organization committed to helping recent Jewish immigrants adjust to life and find employment in America. But today, JEVS Human Services is an organization that makes hope happen for individuals from all walks of life, offering a range of services designed to help them achieve their personal and professional goals.

Mounting a capital campaign and facing an "identity crisis" JEVS approached Paragraph looking to develop a new brand that reflected the organization's complete offering. Paragraph navigated the name change by introducing JEVS Human Services and created a new positioning line, brandmark, brand strategy, naming architecture, and more while helping the organization focus its messaging to connect with their many audiences. From the board to funders to staff to the individuals who ultimately benefit from the organization's more than 20 services and programs, Paragraph provided the tools that allow all who engage with JEVS Human Services to share and celebrate the same compelling story.

Paragraph is currently working on a new JEVS Human Services website. The new site is being designed to make it easy for individuals in need to find the help they seek and to inspire potential donors to contribute to the organization's ongoing success.