CLASSIC TOWNS

SUPPORTING THE SUBURBS

 
 

Since 2007, we’ve helped promote and market the livability, affordability, and sustainability of Philadelphia’s first-generation suburbs to potential relocators, businesses, and employers through the Classic Towns program. We are Delaware Valley Regional Planning Commission’s creative and strategic partner in developing brand messaging, digital and social media marketing strategies, and promotional campaigns to position each and every Classic Towns as wonderful places to live, work, and visit

 

SERVING THE SUBURBS:

- Brands Strategy and Positioning
- Visual Language and Identity
- Digital Media Strategy and Implementation
- Promotional Campaigns
- Marketing and Sales Materials
- Audience Engagement
- Social Media Strategy and Management

 

THE TOWNS GO DIGITAL

 
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The mobile-friendly Classic Towns website acts as the hub for all information about these beautiful and distinct communities. From learning about the collection of businesses and economy, to exploring town-specific events and activities, locals use the Classic Towns website as a valuable resource for discovering the many facets of these neighborhoods.

 
 
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LOREM IPSUM

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SOCIAL BUTTERFLY

We’ve helped the Classic Towns program designate a clear and direct social media presence through multiple channels. Paragraph uses social media as a forum wherein locals can build meaningful relationships with their town, neighbors, and local businesses. The platforms have become an integral part of promoting the initiative and creating a shareable voice for each community.

To promote the livability and programs in each town we’ve also used Google AdWords, search, display, and retargeting to reach new and returning users. Over a one year period our strategic ads combined with our social media efforts resulted in a 50% increase in website visits and a 35% increase in new visitors.

 
 
 

LOREM IPSUM

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CREATING CLASSIC CONTENT 

The Classic Towns program presents us with the opportunity to develop and push-out town-related and easily digestible content through a variety of outlets. We’ve created Lists, Lists, Lists, a series of original blog posts that feature an assortment of towns and highlight specific businesses, organizations, and events in a listed format. We’ve also implemented a stream of annual video blogs that showcase the towns’ festivals, farmer’s markets, and concerts, allowing us to taste test exotic food, meet new people, and get a real snapshot of being a local!