A&S Kinard

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A&S and Kinard were two trucking companies that were combined into one when purchased by a private equity firm. We were approached by the firm to help brand A&S Kindard under one name with a unified message across the organization with the goal to build and eventually sell the company. We utilized the quality reputations in each of their markets and worked with the two distinct internal cultures to implement strategies to bond the organization by implementing employee events, internal communication, and campaigns for driver recruitment, retention, training, and relations. The organization's sales and revenue increased far beyond its original purchase, giving the firm the ability to sell A&S Kinard at a solid valuation. 

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