Business Dining Services Facing rising competition from national fast casual brands, ARAMARK turned to Paragraph for help revamping its business dining services.
Seeking a departure from the ordinary, we created Café Getaway and provided the ingredients to make this new brand something ARAMARK’s customers would eat up. Our recipe for success included a new brand mark, environmental signage, package designs, launch materials, marketing promotions, and a brand implementation guide to ensure consistency as Café Getaway rolled out nationwide.
Campus Dining Services The old college cafeteria concept wasn’t sitting too well with the diverse tastes of today’s college students. Seeking a complete overhaul, ARAMARK turned to Paragraph.
We created “Real Food on Campus” and established a visual and verbal brand story that could be customized to reflect each school’s unique identity while still maintaining the brand’s credibility. We also developed a sales and marketing toolkit that allowed each institution — from public universities to private colleges — to easily select the messages and tactics that reflected their school’s identity and philosophy and begin promoting this new campus dining brand immediately.
Branding: - Identity & Visual Language - Voice & Messaging - System Guidelines