Over the past 150 years, the Alex C. Fergusson Company has gone from a small, family-owned business, to a regional company, to an international player in the food, beverage, and hospitality industries. Through its products, services, and process solutions, it’s helping industry leaders improve their products and profits. Poised for even greater growth, AFCO came to us looking to enhance its brand image, message, and marketing communications.
We began by streamlining AFCO’s brand platform, messaging, and corporate identity components, and then re-launching the brand through print and online initiatives. These are helping AFCO reach new prospects, reinforce its commitment to current customers, and reflect its broad international reach and industry expertise.