AETOS

 

LOREM IPSUM DOLOR SIT

 
 

Our partnership with Pennsylvania Ballet entailed a choreographed strategy as detailed as a Tchaikovsky score. We first strengthened ticket sales, refreshed the brand, and built a responsive digital platform for its big debut. Through research, we learned that the Ballet was promoting each of their six yearly programs in the same way to the same audience. We took an individualized approach to marketing each ballet and differentiated the pirates from the princesses, and the pliés from the pirouettes. Whether it’s edgy and athletic poses, dramatic imagery, or stark, striking photography, each performance’s creative is custom fit to personify the spirit of the show. 

 

WHAT WE DANCED UP

- Insight and Analytics
- Strategy and Positioning
- Naming and Messaging
- Visual Language and Identity
- Digital Media Design
- Promotional Campaigns
- Packaging and Merchandising
- Audience Engagement

PAB_Digital-Mockup.jpg

Lacing Up Our Pointe Shoes

 

Drawing on the energy of the revitalized ticket sales, we launched into a comprehensive rebranding process. After an intense period of user research and feedback, we embarked on reimagining the Ballet’s digital space, transforming it into a beautiful hub for dance aficionados and interested fans alike.