Socially Conscious and Sophisticated


Choice Essential Oils saw an opportunity to create an honest and ethically manufactured therapeutic oil that would stand out in a crowded marketplace. They approached us with the need to establish an elevated brand identity that would complement their reliable and high quality line of products. We helped position them as a sophisticated and socially conscious brand with a cohesive message, name, and package architecture that was careful to demonstrate the brand’s transparency in how their products are produced. From lavender and lemon, to peppermint and patchouli, each Aetos oil is fitted with an appropriate identity that is suitable and stylish. 



  • Strategy and positioning

  • Naming

  • Message platform

  • Visual identity

  • Package design