AETOS

SOCIALLY CONSCIOUS AND SOPHISTICATED

 
 

Our partnership with Pennsylvania Ballet entailed a choreographed strategy as detailed as a Tchaikovsky score. We first strengthened ticket sales, refreshed the brand, and built a responsive digital platform for its big debut. Through research, we learned that the Ballet was promoting each of their six yearly programs in the same way to the same audience. We took an individualized approach to marketing each ballet and differentiated the pirates from the princesses, and the pliés from the pirouettes. Whether it’s edgy and athletic poses, dramatic imagery, or stark, striking photography, each performance’s creative is custom fit to personify the spirit of the showChoice Essential Oils saw an opportunity in the marketplace for an honest and ethically manufactured therapeutic oil. They approached Paragraph with the need to create an elevated brand identity that would match its reliable and high quality line of products. We helped position them as a sophisticated and socially conscious brand with a cohesive message, name, and design. 

 

LOREM IPSUM

- Insight and Analytics
- Strategy and Positioning
- Naming and Messaging
- Visual Language and Identity
- Digital Media Design
- Promotional Campaigns
- Packaging and Merchandising
- Audience Engagement

 

HONEST BRANDING

 
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After evaluating the product we executed a package architecture that would represent the 100% pure oils perfectly, careful to demonstrate the brand’s transparency in which their products are produced.

 
 
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