In 1991 branding was a niche service.


Its cousins advertising and PR were well-established, but firms dedicated to the craft of professional branding were few and far between. Back then we helped define the industry by stepping away from the full frontal assaults made popular by Madison Ave.

We focused on translating audience nuance into relevant design and strategy. We urged restraint, refusing to sell clients services they didn’t need. Most importantly, we established brand identities that would go on to be remembered and respected long after their conception.

Our process has evolved, our team has grown, but those values are still at the heart of what we do.




Our team works together to solve branding and communication issues for our clients. Different from most agencies, at Paragraph there is only an “A team;” our entire staff works collaboratively with our clients throughout every phase of the engagement to ensure a dynamic product, positive experience, and effective outcome. 


+ Bob Aretz, President

Bob has more than 30 years of experience in strategic planning, message development, and brand communication solutions. As principal of Paragraph, Bob utilizes his insight, understanding, and vision to get to the root of clients’ branding and communications issues. He has received recognition by various design industry associations, including AIGA, the Art Director’s Club of Philadelphia, the Ad Club of Philadelphia, the Ad Club of New York, the International Association of Business Communicators (IABC), and more.

+ Nicole Constantine, Account Manager

Nicole’s background in client management and business development, coupled with her knowledge of the production and post-production industry, has helped Nicole develop a solution oriented and detailed approach to client partnerships. She graduated from Rutgers School of Communication and Information with a Bachelor’s Degree in Communication. Prior to joining Paragraph, Nicole worked with brands such as Avis Budget Group, Comcast, Seasons Pizza and RJ Reynolds. She strives to balance and enhance brand strategy and creative integrity. The most rewarding aspects of Nicole’s job are meeting new people, developing trusting relationships, and being part
of a team that creates incredible ideas.

+ Brad Haubrich, Operations Manager

Brad’s varied background in both administrative and creative services gives him a unique perspective and understanding of the team. He graduated from the University of the Arts with a degree in illustration and a concentration in graphic design. Before coming to Paragraph, he held creative positions at the Courier Post and 168 Design and maintained a dual customer service/graphic design role at University City Housing. To build on his formal knowledge of project management tools, techniques, and processes he recently earned his PMP project management certification. Brad considers clear communication and personal collaboration to be the most important aspects of his role at Paragraph and puts these at a premium.

+ Eliza Bolton, Designer

Eliza combines a keen technical understanding with a refined aesthetic approach to provide solutions for all clients with whom she interacts. Before coming to Paragraph, Eliza studied at Temple University’s prestigious Tyler School of Art and graduated with a degree in graphic and interactive design. During her time at school, Eliza was chosen to create art for The New York Times’ app and was granted an independent study in Rome with 21xDesign. Additionally, she had the opportunity to collaborate with renowned designer Paula Scher on a Philadelphia mural.

+ Alex Ryley, Account Planner

Alex works closely with Nicole and is responsible for collecting and analyzing the information relevant to a project’s unique goals. He follows his research wherever it takes him, guided by his stubborn curiosity and strong interest in the social sciences. A recent graduate of Temple University’s Klein School of Media and Communication, Alex holds a degree in advertising with course concentrations in copywriting and strategy.







Brand Strategy

Paragraph’s holistic approach to brand strategy not only takes into account our client’s business goals, but will also provide a strong foundation for long-term success.

  • Brand Identity

  • Brand Messaging Platforms

  • Brand Visual Platforms

  • Brand Guidelines and Toolkits


Marketing Communication Strategy

Paragraph’s marketing communication strategies are guided by an organization’s brand promise and platform, unique selling proposition, and a marketing mix that will effectively reach its identified audiences with direct and compelling benefit messages.

  • Media and Strategy Management

  • Social Media and Strategy Management

  • Analytics and Insights Reporting

  • Marketing Materials Development

  • Promotional Campaign Development

  • Website Design and Development

  • Customer Experience and Environment Design




Throughout our history, we’ve been awarded and recognized by AIGA, the association for graphic arts professionals; American Corporate Identity; Communication Arts; Graphic Design USA; Graphis; HOW; Print Magazine; American Advertising Federation; Mohawk Paper; National Mature Media; Prescott & Forbes; and many others.




Paragraph’s most effective partnerships involve clients who share our entrepreneurial attitude, embrace change, and are genuinely excited about what they do. In an effort to discover new challenges and develop fresh approaches, we’ve intentionally worked with many different organizations, both for-profit and nonprofit, across many industries.


Arts & Culture

  • Astral

  • Barnes Foundation

  • DesignPhiladelphia

  • Folger Shakespeare Library

  • Pennsylvania Ballet

  • Philadelphia Orchestra


Business Service

  • Amuneal Manufacturing

  • A&S Kinard

  • AFCO

  • Burgo North America

  • Cigna

  • Citation Technologies

  • Coco Capital

  • Dixon Environmental

  • GlaxoSmithKline

  • Gruppo Cordenon

  • Hudson Analytix

  • Interior Management

  • International Raw Materials

  • Johnson & Johnson

  • JP Morgan

  • Larsen MacColl Partners

  • Liquent Inc.

  • MedCases LLC

  • Pfizer

  • Prentice Hall

  • S&S Worldwide

  • SCT Corporation (now SafeGuard Scientifics)

  • Simon & Schuster

  • Stable Value Investment Association

  • Steiner Optiks

  • Stephano Slack

  • Solo Real Estate

  • TENA

  • The Company Corporation

  • The Hartford

Consumer & Retail

  • 1600 Callowhill

  • Central Lewmar Paper

  • Choice Essential Oils

  • Greenerways Organic

  • Life of the Party

  • Muskaan Makeup

  • NFL Films

  • Pride Garden Products

  • Philadelphia Founders

  • PhillyVoice

  • Quirk Books

  • The Energy Co-op



  • American College of Financial Services

  • Delaware College of Art and Design

  • Fleisher Art Memorial

  • Moore College of Art & Design

  • Orleans Technical Institute


Food & Beverage

  • Almanac


  • Bucks County Coffee

  • Camel & Grey

  • Cleavers

  • Dottie’s Dinette

  • Éclat Chocolate

  • Ellis Coffee Company

  • James Candy Company

  • Hank’s Gourmet Beverages

  • High Street Hospitality Group
    - Fork Restaurant
    - Fists of Feury
    - High Street on Market

  • Hunger Burger

  • Johnny Manana’s

  • McGillin’s

  • Poor Henry’s Brewery

  • Richard Sandoval Hospitality
    - Aqimero
    - Baptiste & Bottle
    - Bayou and Bottle
    - Toro Toro

  • Shifty's Taco Shilling

  • Shilling Canning Company

  • Suga

  • Valenzano Winery

  • Yards Brewing Company

  • Yiro Yiro

Nonprofit Service

  • Bethesda Project

  • Boys & Girls Clubs of Philadelphia

  • Cooper Foundation

  • Devereux Foundation

  • Episcopal Diocese of New Jersey

  • Graduate! Philadelphia

  • International Association of Jewish Vocational Services

  • JEVS Human Services

  • National Philanthropic Trust

  • NewCourtland Elder Services

  • Pennsylvania Bio

  • Philadelphia Education Fund

  • Philadelphia Workforce Investment Board

  • Princeton in Africa

  • Solutions for Progress (SfP)

  • Support Center for Child Advocates

  • The Food Trust

  • The Philadelphia Center

  • United Cerebral Palsy

  • Welcoming Center For New Pennsylvanians


Place & Destination

  • Adirondack Experience

  • Anguilla Tourist Board

  • Antigua & Barbuda Tourism Authority

  • Delaware Valley Regional Planning Commission

  • Reading Terminal Market