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Since 1991, branding has been our focus and is the purpose for which Paragraph was founded. For us, branding is more than a logo, tagline, or advertisement. It’s the connection formed between an organization and its audiences—a promise that’s made through every single experience and interaction. Our agency has a proven process and methodology to build a brand’s verbal and visual platform.

Paragraph looks to each organization’s larger picture–its vision, offering, culture, and objectives. From there we craft a custom brand strategy, message platform, and visual system that’s suited to your unique goals. How do we get there? Through a rigorous process grounded in research, transparency, and collaboration, and led by the most dedicated, creative thinkers this side of the Schuylkill.

Our creative mantra — Be Simple. Be Clear. Be Good. — drives everything we do.

 

 

Who We Are

Paragraph is a specialized, collaborative agency that does not have departments. We are a team that works together to solve branding and communication issues for our clients. Together, we have tackled unique branding and rebranding initiatives for organizations across various industries and sectors. We share and develop ideas as a team, realizing we can achieve more together than individually.

 

What We Do

 
  • Insight and analytics
  • Strategy and positioning

  • Brand architecture

  • Naming and messaging

  • Visual language and identity
  • Digital media
  • Promotional campaigns
  • Packaging
  • Experience and environments
  • Audience engagement

 

Accolades

Throughout our history, we’ve been awarded and recognized by AIGA, the association for graphic arts professionals; American Corporate Identity; Communication Arts; Graphic Design USA; Graphis; HOW; Print Magazine; American Advertising Federation; Mohawk Paper; National Mature Media; Prescott & Forbes; and many others.

 

 

Client List

 

Arts

  • Astral

  • Barnes Foundation Design

  • Philadelphia Fleisher Art Memorial

  • Pennsylvania Ballet

  • Philadelphia Orchestra

 

Consumer

  • Choice Essential Oils

  • Central Lewmar Paper

  • Folger Shakespeare Library

  • Greenerways Organic

  • Iovine Brothers

  • Life of the Party

  • Muskaan

  • NFL Films

  • Pride Garden Products

  • Philadelphia Founders

  • Quirk Books

  • Reading Terminal Market

  • Steiner Optiks

  • The Energy Co-op

 

Education

  • American College

  • Delaware College of Art and Design

  • Freire Charter Schools

  • Moore College of Art & Design

  • Orleans Technical Institute

  • Prentice Hall

  • Simon & Schuster

 

Financial

  • Coco Capital

  • JP Morgan

  • Larsen MacColl Partners

  • Stable Value Investment Association

 

Food & Beverage

  • ARAMARK

  • Bucks County Coffee

  • Éclat Chocolate

  • Ellis Coffee Company

  • James Candy Company

  • Hank’s Gourmet Beverages

  • McGillin’s Olde Ale House

  • Poor Henry’s

  • Valenzano Winery

  • Yards Brewing Company

Government

  • City of Philadelphia

  • The Greater Philadelphia Chamber of Commerce Regional Foundation

 

Healthcare

  • GlaxoSmithKline

  • Johnson & Johnson

  • Pfizer Nonprofit Service
     

Nonprofit Service

  • Bethesda Project

  • Boys & Girls Clubs of Philadelphia

  • Build the Future

  • Cooper Foundation

  • Devereux Foundation

  • Episcopal Diocese of New Jersey

  • Graduate! Philadelphia

  • International Association of Jewish Vocational Services

  • JEVS Human Services

  • National Philanthropic Trust

  • NewCourtland Elder Services

  • Pennsylvania Bio

  • Philadelphia Education Fund

  • Philadelphia Workforce Investment Board

  • Princeton in Africa

  • Solutions for Progress (SfP)

  • Support Center for Child Advocates

  • The Food Trust

  • The Philadelphia Center

  • United Cerebral Palsy

  • Welcoming Center For New Pennsylvanians

 

Business Service

  • Amuneal Manufacturing

  • A&S Kinard

  • AFCO

  • Burgo North America

  • Cigna

  • Citation Technologies

  • Dixon Environmental

  • Gruppo Cordenon

  • Hudson Analytix

  • Interior Management

  • International Raw Materials

  • Liquent Inc.

  • MedCases LLC

  • Stephano Slack

  • The Company Corporation

  • The Hartford

  • S&S Worldwide

  • SCT Corporation (now SafeGuard Scientifics)

  • Solo Real Estate

  • TENA

 


 

Restaurant & Retail

  • Almanac

  • Camel & Grey

  • Cleavers

  • Dottie’s Dinette

  • High Street Hospitality Group
    - Fork Restaurant
    - Fists of Feury
    - High Street on Market

  • Hunger Burger

  • Johnny Manana’s

  • Reading Terminal Market

  • Richard Sandoval Hospitality
    - Aqimero
    - Baptiste & Bottle
    - Bayou & Bottle
    - Toro Toro

  • Shifty's Taco

  • Shilling Canning Company

  • Suga

  • Yiro Yiro

Tourism & Destination

  • Adirondack Experience

  • Anguilla Tourist Board

  • Antigua & Barbuda Tourism Authority

  • Delaware Valley Regional Planning Commission