Our creative mantra — Be Simple. Be Clear. Be Good. — drives everything we do

Since 1991, branding has been our focus and is the purpose for which Paragraph was founded. Branding is more than a logo, tagline, or advertisement. It is the bond formed between an organization and its audiences. Using our proven BrandBond® methodology we look to each client’s larger picture–its vision, offering, culture, and objectives to guide and frame the brand strategy. Our strategies are custom-tailored for each of our clients based on their business goals and developed through a collaborative and transparent process grounded in research and understanding.




Our team works together to solve branding and communication issues for our clients. Different from most agencies, at Paragraph there is only an “A team;” our entire staff works collaboratively with our clients throughout every phase of the engagement to ensure a dynamic product, positive experience, and effective outcome. 


+ Bob Aretz, President

Bob has more than 30 years of experience in strategic planning, message development, and brand communication solutions. As principal of Paragraph, Bob utilizes his insight, understanding, and vision to get to the root of clients’ branding and communications issues. He has received recognition by various design industry associations, including AIGA, the Art Director’s Club of Philadelphia, the Ad Club of Philadelphia, the Ad Club of New York, the International Association of Business Communicators (IABC), and more.

+ Robb Leef, Art Director

With a background in illustration, design, and print-making, Robb utilizes his attention to detail and deep technical knowledge to develop compelling creative solutions. He has worked with Texas A&M, University of Dayton, J&J Foods, Pabst Blue Ribbon, Comcast-Spectacor, Paxico Records and many more on a range of projects from national ad campaigns to album art. Beyond his professional work he has been on the board of the AIGA Philly chapter, participated in various mentorship programs, and developed several design-based workshops.

+ Rachael Seitz, Account Director

Rachael has more than a decade of experience in branding and communications strategy. Her career spans several industries in creative and strategic roles, giving her a unique approach to agency dynamics and advocating for the best solutions to clients’ needs. On the client side, her work included marketing for higher education institutions as well as toy, home décor, and web design; while her work as an agency account director has largely been to build and manage branding strategies for a range of national clients. In her most recent role, Rachael directed account work for Jefferson and The Franklin Institute locally. Rachael earned a bachelor’s degree from Penn State, and a master’s degree from Florida State, where she also teaches online undergraduate courses in account planning.

+ Brad Haubrich, Operations & Project Manager

Brad’s varied background in both administrative and creative services gives him a unique perspective and understanding the team. He graduated from the University of the Arts with a degree in illustration and a concentration in graphic design. Before coming to Paragraph, he held creative positions at the Courier Post and168 Design and maintained a customer service role at University City Housing. Brad considers clear communication and personal collaboration to be the most important aspects of his role at Paragraph and puts these at a premium.

+ Eliza Bolton, Designer

Eliza combines a keen technical understanding with a refined aesthetic approach to provide solutions for all clients with whom she interacts. Before coming to Paragraph, Eliza studied at Temple University’s prestigious Tyler School of Art and graduated with a degree in graphic and interactive design. During her time at school, Eliza was chosen to create art for The New York Times’ app and was granted an independent study in Rome with 21xDesign. Additionally, she had the opportunity to collaborate with renowned designer Paula Scher on a Philadelphia mural.

+ Lynzi Yearick, Copywriter

Lynzi’s dual experience in both copywriting and social media work has given her the opportunity to have a hand in multiple campaigns and brand stories. Lynzi graduated magna cum laude with honors from The University of Alabama, where she studied advertising with a concentration in copywriting and hospitality. As a student at Alabama, Lynzi headed the digital and social department for Less Than U Think, an anti-binge-drinking campaign on national and international college campuses. She has also managed social media for South Moon Under and executed copywriting for Red Tettemer O’Connell + Partners and Five Below.

+ Jaclyn Mackrell, Digital Media Associate

Jaclyn’s prior experience and continuing education give her the research skills necessary to understand the way that both the brand and their competitors are presented. She is currently working towards a degree from Temple University in advertising with a concentration in account management and a minor in public relations. Aside from Paragraph, she works as the executive assistant of Aqimero at The Ritz-Carlton and is a member of Temple’s chapter of PRSSA. She has also previously gained experience at PRowl Public Relations, Temple’s only student-run PR firm, and in the marketing department of RE/MAX Executive Realty.




  • Insights and analytics
  • Strategy and positioning
  • Brand architecture
  • Naming and messaging
  • Visual language and identity
  • Website design and development
  • Promotional campaigns and materials
  • Media strategy and planning
  • Social media strategy and planning
  • Experience and environments



Throughout our history, we’ve been awarded and recognized by AIGA, the association for graphic arts professionals; American Corporate Identity; Communication Arts; Graphic Design USA; Graphis; HOW; Print Magazine; American Advertising Federation; Mohawk Paper; National Mature Media; Prescott & Forbes; and many others.



Paragraph’s most effective partnerships involve clients who share our entrepreneurial attitude, embrace change, and are genuinely excited about what they do. In an effort to discover new challenges and develop fresh approaches, we’ve intentionally worked with many different organizations, both for-profit and nonprofit, across many industries.


Arts & Culture

  • Astral

  • Barnes Foundation

  • DesignPhiladelphia

  • Fleisher Art Memorial

  • Folger Shakespeare Library

  • Pennsylvania Ballet

  • Philadelphia Orchestra


Business Service

  • Amuneal Manufacturing

  • A&S Kinard

  • AFCO

  • Burgo North America

  • Cigna

  • Citation Technologies

  • Coco Capital

  • Dixon Environmental

  • GlaxoSmithKline

  • Gruppo Cordenon

  • Hudson Analytix

  • Interior Management

  • International Raw Materials

  • Johnson & Johnson

  • JP Morgan

  • Larsen MacColl Partners

  • Liquent Inc.

  • MedCases LLC

  • Pfizer

  • Prentice Hall

  • S&S Worldwide

  • SCT Corporation (now SafeGuard Scientifics)

  • Simon & Schuster

  • Stable Value Investment Association

  • Steiner Optiks

  • Stephano Slack

  • Solo Real Estate

  • TENA

  • The Company Corporation

  • The Hartford

Consumer & Retail

  • Central Lewmar Paper

  • Choice Essential Oils

  • Greenerways Organic

  • Life of the Party

  • Muskaan Makeup

  • NFL Films

  • Pride Garden Products

  • Philadelphia Founders

  • PhillyVoice

  • Quirk Books

  • The Energy Co-op



  • American College

  • Delaware College of Art and Design

  • Moore College of Art & Design

  • Orleans Technical Institute


Food & Beverage

  • Almanac


  • Bucks County Coffee

  • Camel & Grey

  • Cleavers

  • Dottie’s Dinette

  • Éclat Chocolate

  • Ellis Coffee Company

  • James Candy Company

  • Hank’s Gourmet Beverages

  • High Street Hospitality Group
    - Fork Restaurant
    - Fists of Feury
    - High Street on Market

  • Hunger Burger

  • Johnny Manana’s

  • McGillin’s

  • Poor Henry’s Brewery

  • Richard Sandoval Hospitality
    - Aqimero
    - Baptiste & Bottle
    - Bayou and Bottle
    - Toro Toro

  • Shifty's Taco Shilling

  • Canning Company

  • Suga

  • Valenzano Winery

  • Yards Brewing Company

  • Yiro Yiro

Nonprofit Service

  • Bethesda Project

  • Boys & Girls Clubs of Philadelphia

  • Cooper Foundation

  • Devereux Foundation

  • Episcopal Diocese of New Jersey

  • Graduate! Philadelphia

  • International Association of Jewish Vocational Services

  • JEVS Human Services

  • National Philanthropic Trust

  • NewCourtland Elder Services

  • Pennsylvania Bio

  • Philadelphia Education Fund

  • Philadelphia Workforce Investment Board

  • Princeton in Africa

  • Solutions for Progress (SfP)

  • Support Center for Child Advocates

  • The Food Trust

  • The Philadelphia Center

  • United Cerebral Palsy

  • Welcoming Center For New Pennsylvanians


Place & Destination

  • Adirondack Experience

  • Anguilla Tourist Board

  • Antigua & Barbuda Tourism Authority

  • Delaware Valley Regional Planning Commission

  • Reading Terminal Market