In 1991 branding was a niche service.
Its cousins advertising and PR were well-established, but firms dedicated to the craft of professional branding were few and far between. Back then we helped define the industry by stepping away from the full frontal assaults made popular by Madison Ave.
We focused on translating audience nuance into relevant design and strategy. We urged restraint, refusing to sell clients services they didn’t need. Most importantly, we established brand identities that would go on to be remembered and respected long after their conception.
Our process has evolved, our team has grown, but those values are still at the heart of what we do.
Our team works together to solve branding and communication issues for our clients. Different from most agencies, at Paragraph there is only an “A team;” our entire staff works collaboratively with our clients throughout every phase of the engagement to ensure a dynamic product, positive experience, and effective outcome.
+ Bob Aretz, President
Bob has more than 30 years of experience in strategic planning, message development, and brand communication solutions. As principal of Paragraph, Bob utilizes his insight, understanding, and vision to get to the root of clients’ branding and communications issues. He has received recognition by various design industry associations, including AIGA, the Art Director’s Club of Philadelphia, the Ad Club of Philadelphia, the Ad Club of New York, the International Association of Business Communicators (IABC), and more.
+ Nicole Constantine, Account Manager
Nicole’s background in client management and business development, coupled with her knowledge of the production and post-production industry, has helped Nicole develop a solution oriented and detailed approach to client partnerships. She graduated from Rutgers School of Communication and Information with a Bachelor’s Degree in Communication. Prior to joining Paragraph, Nicole worked with brands such as Avis Budget Group, Comcast, Seasons Pizza and RJ Reynolds. She strives to balance and enhance brand strategy and creative integrity. The most rewarding aspects of Nicole’s job are meeting new people, developing trusting relationships, and being part
of a team that creates incredible ideas.
+ Brad Haubrich, Operations Manager
Brad’s varied background in both administrative and creative services gives him a unique perspective and understanding of the team. He graduated from the University of the Arts with a degree in illustration and a concentration in graphic design. Before coming to Paragraph, he held creative positions at the Courier Post and 168 Design and maintained a dual customer service/graphic design role at University City Housing. To build on his formal knowledge of project management tools, techniques, and processes he recently earned his PMP project management certification. Brad considers clear communication and personal collaboration to be the most important aspects of his role at Paragraph and puts these at a premium.
+ Robb Leef, Art Director
With a background in illustration, design, and print-making, Robb utilizes his attention to detail and deep technical knowledge to develop compelling creative solutions. He has worked with Texas A&M, University of Dayton, J&J Foods, Pabst Blue Ribbon, Comcast-Spectacor, Paxico Records and many more on a range of projects from national ad campaigns to album art. Beyond his professional work he has been on the boardof the AIGA Philly chapter, participated in various mentorship programs, and developed several design-based workshops.
+ Eliza Bolton, Designer
Eliza combines a keen technical understanding with a refined aesthetic approach to provide solutions for all clients with whom she interacts. Before coming to Paragraph, Eliza studied at Temple University’s prestigious Tyler School of Art and graduated with a degree in graphic and interactive design. During her time at school, Eliza was chosen to create art for The New York Times’ app and was granted an independent study in Rome with 21xDesign. Additionally, she had the opportunity to collaborate with renowned designer Paula Scher on a Philadelphia mural.
+ Lynzi Yearick, Copywriter
Lynzi’s dual experience in both copywriting and social media work has given her the opportunity to have a hand in multiple campaigns and brand stories. Lynzi graduated magna cum laude with honors from The University of Alabama, where she studied advertising with a concentration in copywriting and hospitality. As a student at Alabama, Lynzi headed the digital and social department for Less Than U Think, an anti-binge-drinking campaign on national and international college campuses. She has also managed social media for South Moon Under and executed copywriting for Red Tettemer O’Connell + Partners and Five Below.
Paragraph’s holistic approach to brand strategy not only takes into account our client’s business goals, but will also provide a strong foundation for long-term success.
Brand Messaging Platforms
Brand Visual Platforms
Brand Guidelines and Toolkits
Marketing Communication Strategy
Paragraph’s marketing communication strategies are guided by an organization’s brand promise and platform, unique selling proposition, and a marketing mix that will effectively reach its identified audiences with direct and compelling benefit messages.
Media and Strategy Management
Social Media and Strategy Management
Analytics and Insights Reporting
Marketing Materials Development
Promotional Campaign Development
Website Design and Development
Customer Experience and Environment Design
Throughout our history, we’ve been awarded and recognized by AIGA, the association for graphic arts professionals; American Corporate Identity; Communication Arts; Graphic Design USA; Graphis; HOW; Print Magazine; American Advertising Federation; Mohawk Paper; National Mature Media; Prescott & Forbes; and many others.
Paragraph’s most effective partnerships involve clients who share our entrepreneurial attitude, embrace change, and are genuinely excited about what they do. In an effort to discover new challenges and develop fresh approaches, we’ve intentionally worked with many different organizations, both for-profit and nonprofit, across many industries.
Arts & Culture
Fleisher Art Memorial
Folger Shakespeare Library
Burgo North America
International Raw Materials
Johnson & Johnson
Larsen MacColl Partners
SCT Corporation (now SafeGuard Scientifics)
Simon & Schuster
Stable Value Investment Association
Solo Real Estate
The Company Corporation
Consumer & Retail
Central Lewmar Paper
Choice Essential Oils
Life of the Party
Pride Garden Products
The Energy Co-op
Delaware College of Art and Design
Moore College of Art & Design
Orleans Technical Institute
Food & Beverage
Bucks County Coffee
Camel & Grey
Ellis Coffee Company
James Candy Company
Hank’s Gourmet Beverages
High Street Hospitality Group
- Fork Restaurant
- Fists of Feury
- High Street on Market
Poor Henry’s Brewery
Richard Sandoval Hospitality
- Baptiste & Bottle
- Bayou and Bottle
- Toro Toro
Shifty's Taco Shilling
Yards Brewing Company
Boys & Girls Clubs of Philadelphia
Episcopal Diocese of New Jersey
International Association of Jewish Vocational Services
JEVS Human Services
National Philanthropic Trust
NewCourtland Elder Services
Philadelphia Education Fund
Philadelphia Workforce Investment Board
Princeton in Africa
Solutions for Progress (SfP)
Support Center for Child Advocates
The Food Trust
The Philadelphia Center
United Cerebral Palsy
Welcoming Center For New Pennsylvanians
Place & Destination
Anguilla Tourist Board
Antigua & Barbuda Tourism Authority
Delaware Valley Regional Planning Commission
Reading Terminal Market