Since our inception in 1991, brand strategy has been our focus and is the purpose for which we were founded. For more than 25 years, we’ve collaborated with many notable organizations to develop and establish brand and marketing strategies to help bring their stories to life. At Paragraph, “branding” is not an ancillary service and is more than a logo, stationery package, website, or advertisement. Branding is a strategic asset that defines your difference, creates consistency, and communicates the value that is required to form and maintain long-term relationships with your constituents.

As a creative agency, we marry strategic words and images to create compelling and concise messages that help our clients manage their investment and achieve their goals. Utilizing our BrandBond® methodology, our agency partners with our clients to help them articulate their brand’s promise, differentiator, and value proposition to meet their business objectives. We work in different sectors and industries to cross-pollinate ideas and best practices to the benefits of our clients.

Our creative mantra — Be Simple. Be Clear. Be Good. — drives everything we do.


Our Team

A tight-knit team, we are a diverse, collaborative group of problem-solvers, creatives, and marketing strategists. We share and develop ideas collectively, realizing we can achieve more together than individually. Unlike most agencies, at Paragraph everyone is on the “A team.” Our entire staff will work closely with you throughout every phase of the engagement to ensure a dynamic product, positive experience, and effective outcome.


Throughout our history, Paragraph has been acknowledged by numerous organizations and publications. We have earned multiple industry awards at both local and regional levels and been recognized and celebrated in the annual collections of AIGA, the association for graphic arts professionals; American Corporate Identity; Communication Arts; Graphic Design USA; Graphis; HOW; and Print Magazine. Additionally, we have been honored with ADDY awards from the American Advertising Federation and have received accolades from Mohawk Paper, National Mature Media, Prescott & Forbes, and many others.


Brand Strategy
- Brand Architecture
- Naming & Nomenclature    
- Identity & Visual Language
- Voice & Messaging
- Identity System Guidelines

Brand Marketing
- Brand Toolkits
- Website & New Media
- Sales & Marketing Materials
- Promotional Campaigns    
- Packaging & Merchandise Design
- Environment & Signage Design

Brand Management
- Social Media
- Search Engine Optimization
- Web Analytics
- Search Engine Marketing
- Media Buying


Throughout our history, we have been privileged to partner with a diverse group of for-profit and nonprofit clients across a range of industries.

   - JEVS Human Services
   - Johnson & Johnson
   - JP Morgan
   - Larsen MacColl Partners
   - Liquent Inc.
   - MedCases LLC
   - Moore College of Art & Design
   - NFL Films
   - National Philanthropic Trust
   - NewCourtland Elder Services
   - Orleans Technical Institute
   - Pennsylvania Ballet
   - Pennsylvania Bio
   - Pfizer
   - Philadelphia Education Fund
   - Philadelphia Founders
   - Philadelphia Orchestra
   - Philadelphia Workforce Investment Board
   - Prentice Hall
   - Pride Garden Products
   - Princeton in Africa
   - Quirk Books
   - Reading Terminal Market
   - S&S Worldwide
   - SCT Corporation (now SafeGuard
   - Simon & Schuster
   - Solo Real Estate
   - Solutions for Progress (SfP)
   - Stable Value Investment Association
   - Steiner Optiks
   - Stephano Slack
   - Suga
   - TENA
   - The Company Corporation
   - The Food Trust
   - The Greater Philadelphia Chamber of
     Commerce Regional Foundation
   - The Hartford
   - The Philadelphia Center
   - United Cerebral Palsy
   - Valenzano Winery
   - Welcoming Center For New Pennsylvanians
   - Yards Brewing Company

   - A&S Kinard
   - AFCO (Alex C. Fergusson, LLC)
   - American College
   - Amuneal Manufacturing
   - Anguilla Tourist Board
   - Antigua & Barbuda Tourism Authority
   - Astral
   - Barnes Foundation
   - Bayard’s Chocolates
   - Bethesda Project
   - Boys & Girls Clubs of Philadelphia
   - Bucks County Coffee
   - Burgo North America
   - Camel & Grey
   - Cigna
   - Citation Technologies
   - City of Philadelphia
   - Cleavers
   - Coco Capital
   - Cooper Foundation
   - Delaware College of Art and Design
   - Delaware Valley Regional Planning
   - DesignPhiladelphia
   - Devereux Foundation
   - Dixon Environmental
   - Éclat Chocolate
   - Ellis Coffee Company
   - Episcopal Diocese of New Jersey
   - Fleisher Art Memorial
   - Fork Restaurant
   - Fralinger's Salt Water Taffy
   - GlaxoSmithKline
   - Graduate! Philadelphia
   - Gruppo Cordenons
   - Hank’s Gourmet Beverages
   - High Street on Market
   - HudsonAnalytix
   - Hunger Burger
   - Interior Management
   - International Association of
      Jewish Vocational Services
   - International Raw Materials
   - James Candy Company