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JEVS HUMAN SERVICES Launching a capital campaign, the private nonprofit organization JEVS, the Jewish Employment & Vocational Service, faced a blinding identity problem.
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BAYARD'S CHOCOLATES Nearly 70 years old, the Bayard's Chocolates brand was a faded memory for most. Today, following a strategic redesign of its visual and verbal message, this old dog is doing new tricks.
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READING TERMINAL MARKET Paragraph’s management of the Reading Terminal Market brand continues with a new marketing effort that includes advertising and special promotions.
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